The world’s largest food trade fair, ANUGA, recently kicked off in Cologne, Germany — and one pavilion is already making headlines.

As the honored “partner country”, Korea organized a massive K-Food Pavilion with 88 booths featuring both global giants and up-and-coming brands. Think Food+4Bokuen News+4Think Food+4

Walk into the expo halls, and you couldn’t miss the crowd. The Korean pavilion quickly became one of the most visited, thanks to its prime location at the main entrance and the abundant free sampling stations set up along the boulevard. Bosa+3Food News+3Think Food+3

From traditional kimchi and sauces to trendy street-food bites and plant-based innovations, the presentation was wide in scope — a full showcase of Korea’s food culture meeting future trends. 스포탈코리아+3Think Food+3Nate News+3

“The Korean pavilion attracted massive foot traffic and quickly became a highlight of the show.”

This kind of attention reinforces exactly why MadeinKorea.io is a powerful platform — you don’t need to rely only on global expos to get your brand seen. Because we already gather the best of Korean innovation in one place, making it easier for overseas buyers, trend watchers, and global partners to discover what Korea offers — anytime, anywhere.