During U.S. President Donald Trump’s state visit to South Korea, White House Press Secretary Karoline Leavitt (28) drew major buzz after sharing her K-beauty haul on Instagram.

Captioned “South Korea skincare finds ❤️”, her post showcased a lineup of Korean skincare favorites — from sheet masks and “zero pore” pads to brightening serum, cleansing oil, and sunscreen.
Some products even carried the “Olive Young Exclusive” label, hinting she visited Korea’s biggest beauty retailer.

Her post quickly went viral, showing once again that K-beauty is setting the global standard. Korean brands aren’t just trending — they’re leading the next era of beauty innovation and lifestyle influence.

💡 Right now, Korean brands are hotter than ever.
If you’re thinking of building a business around them, this is your moment.
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