HwaSung Cosmetics is a South-Korea based OEM/ODM manufacturer specializing in color cosmetics (makeup: pencils, lipsticks, eyeliners, foundations, etc.). The company is recognized for its long history in cosmetic manufacturing, especially for pencil-based color cosmetics.

HwaSung Cosmetics was established in 1964 (for “Hwa Sung Chemical Cosmetic Co., Ltd.”) according to one trade directory listing. Some sources mention 1994 as a re-establishment or restructuring date.

Core Strengths

  • Long legacy as a color-cosmetics manufacturer with a history dating back several decades.
  • Strong specialization in pencil-type cosmetics and applicators; early pioneer in plastic pencil-based makeup
  • Full-service OEM/ODM capabilities: formulation development, manufacturing, packaging, and quality testing.
  • Export-oriented with distribution to many global markets (USA, Europe, Middle East, Asia, etc.)

Business Model

  • HwaSung operates as a private-label / contract-manufacturer (OEM/ODM): it develops cosmetic formulas, manufactures products, and supplies to other brands, both in Korea and globally. 
  • It serves as a one-stop partner: from formula development to packaging, quality control, and global export/shipping. 
  • In 2019, a majority stake was acquired by the private equity firm Affirma Capital (formerly SCPE)

Why it Matters for you (B2B/Distribution perspective)

  • As a long-established OEM/ODM with full manufacturing + packaging + export capability, HwaSung is a viable partner for brands looking to launch or scale makeup lines without owning in-house factories.

  • Their history of producing pencil-based cosmetics, plus capability for eyeliners, lipsticks, foundations, etc., gives flexibility for a variety of makeup formats.

  • Their global export experience (supplying to US, Europe, Middle East, etc.) can be advantageous if you plan to import and distribute internationally.

  • With private equity backing (Affirma Capital), they may have better financial stability and potential for investment in R&D or capacity — which could translate to reliable long-term partnerships.

Brand that work with this manufacturer

According to a credible industry transaction report, HwaSung has supplied to several major beauty companies including: AmorePacific, Anastasia Beverly Hills, Estée Lauder, and Shiseido. Because HwaSung is an OEM/ODM, their full client list is not publicly disclosed - beyond the clients confirmed in industry-standard sources.

 

Contact information

Website: http://www.hwasungcos.com
Email: ym1518@hwasungcos.com
Phone: +82-32-678-4587
Address: 161-5, Dodang-dong, Wonmi-gu, Bucheon-si, Gyeonggi-do, 14521, South Korea 

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