Korea is home to countless beauty brands.
But when it comes to true premium beauty, the number becomes surprisingly small.

Premium is often mistaken for high prices or refined packaging.
In reality, premium is defined by something deeper —
the standards behind the formula, the discipline of the brand,
and the ability to stand by those choices over time.

That’s why genuinely premium beauty brands remain rare in Korea.

Against this backdrop, one name has been quietly gaining attention:
Percent Science. https://percentscience.com

Percent Science has never relied on loud messaging or fast-moving trends.
Instead, it has focused on formulation integrity, clinical data,
and how skin actually responds over time.
Those who encounter the brand often describe it the same way:
“It doesn’t try to convince you — it earns your trust.”

That trust has now been recognized on a global stage.
Percent Science was selected as part of the Future of Skin 100,
a curated list spotlighting brands shaping the future of skincare.
https://www.futureofskin.com
(Future of Skin 100 announcement)

This recognition isn’t about popularity —
it’s about defining what comes next.

The brand’s momentum continued as it was curated by
Bloomingdale’s
https://www.bloomingdales.com

and Editorialist
https://editorialist.com

These platforms share a clear philosophy:
they don’t showcase everything —
they showcase what meets their standards.
Being featured alongside such retailers signals that Percent Science
is not simply another K-beauty label,
but a brand that resonates within a global premium and luxury context.

What makes Percent Science compelling is not that it is Korean,
but that this level of premium thinking emerged from Korea.
Rather than promising instant results,
the brand builds credibility through measured progress, clinical validation,
and a long-term view of skin health.

Because of this, Percent Science increasingly feels like
a leading figure in Korea’s premium skincare movement —
quiet, disciplined, and unwavering in direction.

For these reasons, Made in Korea (MIK) has chosen to introduce Percent Science.
MIK doesn’t focus on what sells fastest,
but on what can be introduced with confidence for years to come.
https://madeinkorea.io

When Percent Science approached MIK, its request was clear.
It wasn’t seeking mass distribution.
It was looking for premium and luxury concept stores
that truly understand curation, space, and brand philosophy.

Percent Science wants to be placed where its formulas, values,
and approach to skincare can be communicated fully —
not just displayed, but understood.

If you are currently building a luxury beauty concept store,
or envisioning a premium retail space centered on thoughtful K-beauty,
Percent Science may be the right starting point.

MIK connects brands like Percent Science
with partners who are ready to present premium beauty with intention.

If you’re interested in creating a luxury beauty concept store,
or curating the next chapter of premium K-beauty,
reach out to Made in Korea: https://madeinkorea.io

Because truly premium brands are rare —
and when they appear, they deserve the right space to be seen.